Technology war won’t finish while every one want to be the best in the market, And Google Inc. executives are taking the stage this week to talk about a plethora of new technologies, including automobiles, home automation, digital TV, Web- connected devices and a new version of Android.
Case in point: cardboard. Of all the gadgets Google unveiled at last year’s event, Google Cardboard was a surprise success, putting virtual reality into the hands of everyday users by turning smartphones into headsets. Now the Web company is seeking to maintain momentum for the gadget, and will probably give new hardware and software guidelines aimed at improving users’ experience.
Android, the key component of the company’s efforts to break into virtual-reality, cars and television, is due for an upgrade. As in past years, Google is expected to use the event to reveal updates for the mobile software. The new Android operating system could get updates around security, including fingerprint technology.
Google, based in Mountain View, California, declined to comment on its plans for the conference, which starts Thursday and will draw thousands of programmers who develop software, hardware and services that work with Google’s products.
For payments services, Google may unveil new products and services based on technology it acquired from Softcard, a mobile-wallet service, in February. That could help boost Google Wallet, which has less than 10 percent of the payments market.
For car automation, Android Auto may include navigation updates and other new features designed for drivers. Google will also be able to report some success in automobiles as well — General Motors Co. and Hyundai Motor Co. said this week that they expect to roll out vehicles equipped with Android Auto later this year.
Google also could introduce upgrades to its software and services for the Internet of Things, such as Web-connected lightbulbs to refrigerators. Even though Google bought Nest Labs, the maker of digital thermostats, for $3.2 billion in February 2014, the company hasn’t announced a major new product since then. A key question will be whether ex-Apple Inc. executive Tony Fadell will take the stage to update developers on Google’s progress in home automation.